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Sunday, August 31, 2008

The Typical Day of Newspaper Artist WFL

The most google-attractive articles on my blog tend to be my writings regarding graphic design in the newspaper industry. I'm not one to shy away from pandering to my market a little bit (hey, we're still ad-free here, so it isn't like I'm making any money directly from this blog), so I thought I would go over a typical day for me at the newspaper. If you are more interested in my work as an independent artist/web dev/etc, I'll write a similar article tailored to that demographic in the future.

My morning starts off at 8 AM, typically - I get up, check e-mail, shower, and do my morning routine.. which you aren't interested in. Sorry. I do spend my shower time to come up with cover designs, though.

At 9 AM I walk into the office (earlier if I know I've got a lot to do). I try to make it straight to my desk, but typically I have to answer to my boss, sales reps, the publisher, or someone else regarding one of the following: Print quality of today's paper, typographical errors in an ad, an ad that didn't run, or an ad that ran that shouldn't have (listed in order of frequency). Most of this I have no control over, but I try to answer these questions to the best of my ability and promise that it'll never happen again (ok, so I don't do that; I know better than to assume that it really woudln't happen again). Once I finally reach my desk, I check my analog inbox (a wire mesh basket that used to have a sign that said "Put the lotion in the basket", but the boss asked me to take it down when people from corporate were visiting). Usually, this is pointless; most people end up laying stuff in my chair or on my keyboard, trying to fight for my attention on their ads (whether it is for designing, or placement - one of my jobs is doing the advertising layout, AKA "Dummy"). After I give priority to everything in my basket, I then look at the ordure that is left in inappropriate places; late tickets (bright orange tickets telling me that an ad needs to be added to the layout that were submitted post-deadline), kill/change tickets (pink suckers telling me to remove or modify an ad's placement/size in the layout), or ad tickets (a sickly yellow paper denoting an ad to be designed, left astrewn on my keyboard like vomit - if they are left there, I try to get by with sticking em' at the bottom of the pile). Of course, there will also be numerous notes that demand my attention - some people are dumb enough to stick them on my monitor, which prompts a decisive brandishing of my fist in their direction, considering I now have to clean the sticky goo off my pretty Apple Cinema Display.

Information isn't always informative, however. I may spend part of my morning figuring out what certain chicken scratches meant, and sometimes when I finally get to the individual in question the issue has already been dealt with or forgotten.

I prioritize everything. Obviously, anything printing tonight needs to be done first. This may be artwork (such as cover designs), or ads. Occasionally I get the joy of doing content, which I loathe - not because I hate doing content layout or writing, but mostly because I'm given very little to work with. I despise having to bump body type up to 16 point just to get it to fill the space - I think recently me and fellow artists have finally convinced sales reps that, if we are doing advertorial content, we need LOTS of content and the option to trim if necessary.

Once my machine is booted up and I am logged into my e-mail, I sift through the bevvy of messages. A few will be regarding our forums, which I am co-admin of. We won't talk about that hell (I just recently had to ban another user, and she found it necessary to cram quite a few four letter explitives in her response).

We use Entourage for e-mail on the macs at the office, which.. well, works. At least I can set up custom filters, which makes my life easier. I have certain e-mails filed into certain folders automatically, such as classifieds ad copy or legal ad notice ad copy. I'm still debating on whether to set up a filter to automatically send anything with the body text "need this done this morning" (even though it doesn't print for another week) to the trash. Perhaps I shouldn't, though, seeing as how having a job is somewhat convenient for living.

After e-mail is dealt with, I check news using Sage (a firefox extension for reading RSS feeds); This ranges from news sites like Slashdot and ArsTechnica, to design related blogs such as GoMediaZine and I Love Typography, plus a smattering of SEO and web dev related news sites.

Now, its time to directly work on the product. I start building all the classifieds ads I've got, and then move on to ROP ads. I'll also put together the artwork for special sections, running with whatever idea I came up with in the shower (it has served me well for 2 and a half years, not going to stop now).

Once 11:00 AM rolls around, its time for lunch. Usually, I run home, since I live just a couple blocks away and am poor. Occasionally I'll go out to eat with a coworker, preferring something cheap and buffet.

I realize that only 2 hours have past - I do this for a reason. I then have a nice long stretch (at least 6 hours) of straight work afterwards, which is ideal considering the kind of work I do and how many times I get interrupted during the day.

At noon I head back to the office, and start my crunch.

The crunch consists of rushing to put late ads together, adding late ads to the dummy, preparing to build classifieds pages, and communicating with the other artists on their workload status (read: me asking them why the hell their ad isn't done yet so I can stick it on the page and print my proofs).

At about 3 (or noon on Fridays), I start building classifieds pages. This is a typically uninteresting process that I try to speed up as much as possible; quickest I've gotten a set of classifieds pages done is 11 minutes, from start to proofing. Sometimes, however, this can take hours; I'll have to redo the entire layout because of ad changes, or ads being removed.

After that, I'm proofing the ROP pages, and preparing to do the advertising layout for the next publication. We are a morning paper, so on a Tuesday evening we'll be proofing and printing Wednesday's paper, and I'll be dummying for Thursday. On Thursday evening I'll do the dummy for Saturday, Monday, and our separate weekly we also do.

Once I'm done with that, I usually get to go home, seeing as how it is 6 PM by then. Sometimes our special sections keep me late, however; I've had to work as late as 1 AM (I hate holidays - That 1 AM was actually 1 AM Thanksgiving morning). I'm not always done yet, though; If there is any problem with something going to press, I get called in to fix it (seeing as how I'm the only one without a family locally, and live within walking distance). They can call me as late as 1 AM, and have on a number of occasions. I don't enjoy it, but it is a part of the job, and overall, I'm lucky to be a part of the industry (including this market).

Well, there you have it - the summary of my day. Keep an eye out for a post on my day as an independent artist/web dev/photographer/musician.

Saturday, August 23, 2008

The classicwfl.com redesign: motivations and themes in web design

So, the Classicwfl.com redesign has been up for a little while now (and the blog finally matches the rest of the site - I hate editing templates for CMSes I didn't originally code), and I would like to talk about the themes and motivations behind the redesign, especially considering how much exposure it has gotten recently.

Recently, as an artist, I have been preparing myself to do more photo manipulation pieces. My current inspiration is a concept usually approached by younger artists, because it can be relatively easy to express themes and interpret; blending artificial and organic. You can see one of my first pieces utilizing this theme here. I won't go into details regarding MY motivations for this form of expression, however; I'll let my work speak for itself once the new pieces and series manifest themselves in my portfolio. As far as this website design is concerned, I chose it because of a barrier I have found myself being all too aware of; designing websites that look, read, and function within the common nature of websites.

When I say that, I'm referring to a stereotypical structure, such as a basic header, menu, content, and copyright. While this design does stick to that theme to an extent, there are certain aesthetic choices that not only create a unique look and feel, but also make it more interesting to work with on the layout and usability end (while not being completely unapproachable to the novice surfer). I wanted the website to be as much an aesthetic presence as an informational presence.

Another problem I frequently found myself encountering was a lack of energy once I got to the point of doing content page layouts. I'd spend hours, or days coming up with the core themes for the splash/index page, only to slack off on the content layout because I was tired of thinking about it and just wanted to get it done. This time I didn't allow myself to shirk my responsibility as a presenter of content, and made a concerted effort to create an aesthetic content layout that is functional, too.

I guess now I'll touch on some of the numbers and technical details designers may be interested in. First, the typefaces.

Adobe Caslon is a beautiful serif typeface, and I've always enjoyed using it for all-caps headlines. I opted to use it for my main headings (now that I finally have it, thanks to Illustrator CS2 coming with the OpenType version) in a raster image format. I considered making use of sIFR, but chose not to for potential performance/stability reasons (I have a number of fans who use Linux, including myself, and sometimes Flash can cause stability issues). Since I rarely get visitors using anything other than Firefox, IE, Safari, or Opera, and am not focusing on mobile users, raster images will work fine for the headings.

The subhead typeface is Rosewood (another OpenType font - I'm using the filled sub-type). I recently fell in love with this typeface when I saw it used beautifully in US Cellular's recent print advertising (reminder: I work at a newspaper during the day as a print and web artist/developer). Tighten up the tracking and it really stands out for headlines. I'd never use it for body type or extended reading, however.

For the standard body type I went with the best serif typeface commonly available for web usage: Georgia. It is well readable and has enough strength to it that makes it well suited for extended readings without being uncomfortable, for the most part. I would like to also note that, were I going to go with a sans-serif body type, I would choose either Trebuchet or Tahoma. Trebuchet has a bit of love/hate amongst designers, but it is among the best available to web artists for extended text (and I HATE Arial).

Anybody familiar with print media will recognize the accent and link colors. I've loved utilizing magenta for links considering how well it stands out on both dark and light backgrounds, and cyan works equally well. This is a great lead in to something I'm sure a number of people are curious about: the boxes next to all links.

I wanted to avoid using standard underline conventions for links and mouseovers, but also wanted to ensure that the links didn't get lost and that the convention used would be easily recognizable. The result is something that makes it a LOT easier to scan a page hunting down links. I implemented the visual effect using simple css borders.

Code wise, I switched to XHTML 1.0 Strict, since I will need to get a little more motivated towards XML usage here in the near future for some web 2.0 (oops, I just used a buzzword) products I have in mind. I'm a little late in the game, but thankfully it was a simple transition from HTML 4 Strict. The best part? The site won't even render if there are errors - forced me to be really paranoid about my code. While I'm normally a standards nazi, I do make mistakes; this helps eliminate them.

Site was mocked up visually in photoshop, hand coded using Geany and HTML-Kit, and made manageable thanks to CSS and a little PHP.

-WFL

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